All in one
Messaging Cloud

You don’t need 5 vendors to do transactional, shopping cart triggers, lifecycle marketing, marketing automation and machine learning.  Cordial is the most powerful and comprehensive Cloud Messaging platform on the market.

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Why Cordial?

Event Data: Capture Customer Behavior In the Moment

Your customers are unique and so are their individual interactions with your brand.

  • Collect and store billions of customer behaviors across channels and devices.
  • Connect with your customers in real-time with content that responds to every click, search, swipe, browse, share, purchase, call.

Real-Time AudiencesDiscovery & Segmentation

Discover and develop audience profiles and segment based on historic and real-time customer behavior. Stop struggling to integrate 3rd party apps. Don’t wait for IT to run a query on your database.

  • Build multi-channel audience profiles for ad hoc & automated email and mobile campaigns.
  • Process hundreds of millions of customer attributes and events on the fly: device, geo, loyalty, browsed content, purchases, and more.

Personalized Message Automation

All-in-one solution or run it in parallel with your existing ESP.   

  • Advance from basic personalization to behavioral-based products & content.
  • Engage your most valued customers with personalized loyalty rewards, relevant cross-sells, and more.
  • Message based on customer interactions with your brand: custom events, cart, browse, search, wish-list, back in stock, transactional messages.

Learn how it works

Testing & Optimization
Fueled by Machine Learning

Go beyond A/B testing with an unlimited number of variants including copy, creative, call to action, subject line, and more.

  • Cordial Experiments™ learns from customer responses to all the variables you’re testing and applies machine learning to rapidly adapt and improve response.
  • Ideate, test and refine with a real-time dashboard showing performance improvements across millions of permutations of your message.

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Actionable Insights with Event Analytics

Compare and correlate subscriber behavior with customizable dashboards to visualize events over time and layer in audiences and personas.

  • Identify profitable customer segments by merging multi-channel event behavior with actionable business intelligence.
  • View detailed customer trends, compare cohorts and audience growth over time, conversion funnels, and eligible audiences using custom dashboards.

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“We chose Cordial for their technology and team. Their vision for behavioral marketing perfectly aligns with things we want to do in the near future -- and some things, like their unique approach to content and data management, helped us launch a very large project quickly.”
- John Ken // Edmunds
“We were able to onboard most programs in half a day and had perfect deliverability out of the gate...Cordial gave us a level of flexibility with content, rules, automations and testing that we couldn’t attempt with the bigger ESPs.”
- Mike Beckham // Tumbledeal
“After a long due-diligence process with leading email marketing platforms, we found Cordial’s nimble, modern approach to email marketing — built with automation, machine learning, and cross-channel flexibility — to be the best fit for our business,”
JibJab Alessandra Souers// JibJab
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