Predictive_analytics

Descriptive, Predictive, Prescriptive Analytics

With over 1/2 of marketers stating they will spend more budget on Analytics. What does that tell you? what should you be spending on and do we even define analytics the same way/?.   Cordial’s @social_c_r_m expounds on Analytics in … Read More

measure-marketing

Top Line, Bottom Line, Waist-Line

Marketers sweat the top line, lead optimizers sweat the bottom line, but executives sweat the waistline.  In this age of machine learning, advanced algorithms and the hype of real-time personalization, looking simply at incremental sales as the driving proxy is … Read More