JIT

Before its Too Late: Just In Time Information

Before It’s Too Late: Just-In-Time Information Author:  David Baker The notion of Just-in-time (JIT) information is not new. It evolved from the concept of Just-in-time inventory used in automotive manufacturing, designed to make efficient use of materials to support real-time … Read More

Smart content

Get Smart with Smarty

Written by Eric Stablow (Director Customer Experiences) Over the years, there has been a steady drumbeat of a question that permeates every conversation digital marketers have pertaining to doing things better. How do I really send the “right message” to … Read More

the Me generation

The “Me” Generation

Consumers are becoming more and more comfortable sharing information in exchange for apps, service, access and convenience.    With that said, we also have a new generation of consumers that are much more savvy with their digital lives, data and how … Read More