Smart Coffee Machine

My Coffee Maker Unfriended Me

Article from David Baker (Founder, COO Cordial)  Originally published on MediaPost, June 06, 2016  click Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the … Read More

Personalization gone bad

Next Generation Personalization

by David Baker, March 16, 2015, 2:37 PM MediaPost Email Insider: In 2003, several contributors from Amazon wrote a compelling industry report on “Amazon.com Recommendations, Item to Item Collaborative Filtering.” While Amazon has long set the standard for product recommendations, … Read More

Predictive_analytics

Descriptive, Predictive, Prescriptive Analytics

With over 1/2 of marketers stating they will spend more budget on Analytics. What does that tell you? what should you be spending on and do we even define analytics the same way/?.   Cordial’s @social_c_r_m expounds on Analytics in … Read More