Cordial Finishes 2015 With Dramatic Growth, Strong Client Wins and
Proven Customer Results
February 18, 2016, San Diego, Calif. — Cordial, a next-gen personalized messaging platform designed to help marketers optimize customer behavior, finished 2015 with record breaking 1,500% growth and a strong roster of brands spanning retail, publishing, gaming and travel.
To date, Cordial has enabled over 50 retail and publisher brands to deliver highly personalized communications through email and mobile, while simultaneously tracking digital behavioral and event data across devices, web, purchase events and signals for connected devices (Internet of Things)
Since implementing intelligent messaging into their messaging strategy, online automotive publisher, Edmunds.com has seen double the engagement rates based on the insertion of VIN based recommendations. “Using Cordial Experiments to optimize user generated content reviews in messaging has increased click through rates by over 75%”, Rachel Cooley, Email Specialist, Edmunds.
Cordial recently released Cordial Behavioral Event Data & Analytics along with Cordial Experiments designed to help retailers and publishers react in real-time to multi-channel customer behavior and apply machine learning to do multivariate optimization on the fly. Cordial Events is a first in-market capability that allows marketers to track any digital event (website behavior, mobile app behavior, or any signal on a device) and build live audience segments on the fly with a customizable dashboard, while overlaying with audience and campaign performance data.
TumbleDeal converted to Cordial from a large marketing cloud provider and was able to onboard over 100 automated message streams within 3 weeks while reporting 45% increased performance. “We were blown away with what this helps us do. We can test things on the fly, keep the test in market and not worry about losing results by holding out control groups. This is literally addictive to watch it optimize visually in real-time,” stated Mike Beckham, Chief Operations Officer at TumbleDeal.
“Our success in 2015 squarely lines up with what we envisioned we’d be, with some great client wins, solving some really important clients problems and showing that doing things the same way with legacy vendors won’t get you the growth you dream of,” stated Jeremy Swift, CEO of Cordial.
Cordial’s rapid growth is representative of the continual evolution of the Cordial platform, designed by industry pioneers from the Big Data, Email and Machine Learning space. Cordial is the first Enterprise Internet of Things (IoT) behavioral marketing platform built to help marketers better optimize customer behaviors and messaging in real-time across any channel and device. They bring cloud-based, next-generation technology and data management to their consumers providing them with the context of how people are using new devices to manage their interactions and collect the data necessary to enhance the customer experience.
Corinne Clark, 619.890.0620, Corinne@cruxpartners.com
Founded in 2014, Cordial is a next-gen personalized messaging platform designed to allow smart marketers engage and connect with smart consumers. Our customers, such as Daily Insight Group, Edmunds, Quibids, Shiekh Shoes, and SKLZ, depend on Cordial to ensure in-flight campaigns are perfectly orchestrated, personalized and automated to support 1:1 instantaneous experiences across millions of connected devices. Unlike other messaging solutions, Cordial offers real-time messaging powered by customer behavior so companies can capture and respond to every digital interaction and connect to customers in the moment, on any digital device. This allows companies to have high value interactions with consumers, while targeting revenue or engagement. Whether it’s mobile now or new tech down the line, Cordial’s cloud-based, intelligent messaging service works in tandem with current email service providers (ESP) to ensure there’s no need to switch platforms as the enterprise’s technology evolves. Cordial’s headquarters is in San Diego and led by a celebrated team of marketing technology, agency and data science pioneers.
For more information visit: Cordial.io and/or follow us on @cordialio