Engaging through Event Data InfoGraphic

Cordial Raised $6M with Upfront Ventures

http://www.marketwired.com/press-release/cordial-secures-6m-series-a-from-upfront-ventures-as-national-brands-adapt-their-2198731.htm   Cordial Secures $6M Series A from Upfront Ventures as National Brands Adapt Their Messaging and Digital Experiences to the Connected Consumer 60 Percent of SaaS-Based Messaging Platform’s Retail Client Wins Come from Aging Marketing Cloud Providers; Cordial Expects … Read More


Looking forward to what’s next in email marketing

Original post :   DMA Email Experience Council blog post Author:  David Baker, Email Thought Leader of the Year 2016-2017 https://emailexperience.org/2017/01/looking-forward-to-whats-next-in-email-marketing/ Projecting the future is one of the easiest things to do, yet the hardest to get right. The email … Read More


eTail- She-Tail

http://www.mediapost.com/publications/article/285468/e-tail-she-tail.html Author: David Baker No, this isn’t a mermaid story. This is an $18 trillion global spending story. 70%-80% of consumer purchasing is controlled by women. There is a reason why many retailers have shifted their language from share of … Read More

RGA Connected Commerce Team Pic

RGA Connected Commerce Last Day

Was a lot of fun to work with all these companies. What was so unique about this program was there were 10 companies, that were so different in how we looked at the market, how we thought about products and … Read More



This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

Smart Coffee Machine

My Coffee Maker Unfriended Me

Article from David Baker (Founder, COO Cordial)  Originally published on MediaPost, June 06, 2016  click Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the … Read More


Cordial, Edmunds.com, JibJab host EEC Meetup in LA

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While … Read More


Making the Complex- a little simpler

Making the Complex Simple Posted: David Baker @social_c_r_m For today, I’m here to help simplify your life. (Well, at least your e-mail program.) And most importantly, by doing this, I’m here to help you achieve something much more significant: making … Read More


Bounce Handling 101

Posted by David Baker (Founder, CSO/COO) “Bounce Handling and Controls” If an e-mail address in your list ceases to be valid, you remove it from the list. There are more subtle aspects of bounce management that you might not be … Read More