Shetail

eTail- She-Tail

http://www.mediapost.com/publications/article/285468/e-tail-she-tail.html Author: David Baker No, this isn’t a mermaid story. This is an $18 trillion global spending story. 70%-80% of consumer purchasing is controlled by women. There is a reason why many retailers have shifted their language from share of … Read More

RGA Connected Commerce Team Pic

RGA Connected Commerce Last Day

Was a lot of fun to work with all these companies. What was so unique about this program was there were 10 companies, that were so different in how we looked at the market, how we thought about products and … Read More

Individualization

Individualization

This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

Smart Coffee Machine

My Coffee Maker Unfriended Me

Article from David Baker (Founder, COO Cordial)  Originally published on MediaPost, June 06, 2016  click Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the … Read More

eec-blue-logo

Cordial, Edmunds.com, JibJab host EEC Meetup in LA

The LA eec Mixer hosted and sponsored by Edmunds.com, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While … Read More

simplexity

Making the Complex- a little simpler

Making the Complex Simple Posted: David Baker @social_c_r_m For today, I’m here to help simplify your life. (Well, at least your e-mail program.) And most importantly, by doing this, I’m here to help you achieve something much more significant: making … Read More

email-bounce

Bounce Handling 101

Posted by David Baker (Founder, CSO/COO) “Bounce Handling and Controls” If an e-mail address in your list ceases to be valid, you remove it from the list. There are more subtle aspects of bounce management that you might not be … Read More

Backgammon to school

How to think about digital “Re-Engagement”

Author: David Baker (originally posted on MediaPost) Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been … Read More

more rewards

Rewards or Loyalty?

Author:  David Baker If your boss asked you to explain the difference between a rewards program and a loyalty program, how would you answer? Many people might say, “a rewards program is a part of a loyalty program.” Sounds reasonable. … Read More

JIT

Before its Too Late: Just In Time Information

Before It’s Too Late: Just-In-Time Information Author:  David Baker The notion of Just-in-time (JIT) information is not new. It evolved from the concept of Just-in-time inventory used in automotive manufacturing, designed to make efficient use of materials to support real-time … Read More