Smart Coffee Machine

My Coffee Maker Unfriended Me

Article from David Baker (Founder, COO Cordial)  Originally published on MediaPost, June 06, 2016  click Do you think of the Internet of Things (IoT) as the smart refrigerator and milk being delivered to your door when you run out? Or the … Read More


Cordial,, JibJab host EEC Meetup in LA

The LA eec Mixer hosted and sponsored by, JibJab and Cordial was a success! The event featured a series of discussion tracks on Personalization, Testing and Machine Learning, led by Alessandra Souers of JibJab and Adam Meshot of Cordial. While … Read More

The Email Innovations Summit Meets the Future of Email Marketing with Cordial’s Leadership

May 16, 2016, San Diego, Calif.- This week, Adam Meshot, Director of Development and Daniel Smith, Internet of Things (IoT) Architect at Cordial, a next-gen behavioral messaging platform, will be guiding the Las Vegas Email Innovations Summit into the future … Read More


Fashion Digital Presentation with GovX

GovX 3 C’s of personalization (am 05.10.2016)1


Making the Complex- a little simpler

Making the Complex Simple Posted: David Baker @social_c_r_m For today, I’m here to help simplify your life. (Well, at least your e-mail program.) And most importantly, by doing this, I’m here to help you achieve something much more significant: making … Read More


Bounce Handling 101

Posted by David Baker (Founder, CSO/COO) “Bounce Handling and Controls” If an e-mail address in your list ceases to be valid, you remove it from the list. There are more subtle aspects of bounce management that you might not be … Read More

Backgammon to school

How to think about digital “Re-Engagement”

Author: David Baker (originally posted on MediaPost) Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been … Read More

more rewards

Rewards or Loyalty?

Author:  David Baker If your boss asked you to explain the difference between a rewards program and a loyalty program, how would you answer? Many people might say, “a rewards program is a part of a loyalty program.” Sounds reasonable. … Read More


Before its Too Late: Just In Time Information

Before It’s Too Late: Just-In-Time Information Author:  David Baker The notion of Just-in-time (JIT) information is not new. It evolved from the concept of Just-in-time inventory used in automotive manufacturing, designed to make efficient use of materials to support real-time … Read More


How to become a Thought Leader

An article David Baker wrote for the Email Experience Council on tips and attitudes of a Thought Leader. The email marketing industry is a tight knit community with many great thought leaders and hundreds of bloggers, and so many new people … Read More