innovationlab

Kill your innovation lab, accelerate everything

Consumer behavior changes so fast, and in unpredictable ways as new technologies and applications arrive leaving retailers concluding – the only way to own the future is to invent it. (Originally posted on Total Retail) Several months after murdering his wife, Dr. … Read More

Why Email Marketers Need Machine Learning: Q&A with Katrina Knight and David Baker

Why Email Marketers Need Machine Learning: Q&A with Katrina Knight and David Baker While many marketers are finding behavioral insights provide essential customer and audience insights that work well when modeled with machine learning, there can be problems, too. David … Read More

Cordial Announces Partnerships with La Quinta, Revolve and Shoes of Prey

Cordial Announces Partnerships with La Quinta, Revolve and Shoes of Prey 150 Brands Prove Cordial’s Email Marketing and Mobile Messaging Platform is the Change that Marketers Need SAN DIEGO, CA–(Marketwired – Jul 25, 2017) – Cordial, the adaptive messaging platform for … Read More

Engaging through Event Data InfoGraphic

Cordial Raised $6M with Upfront Ventures

http://www.marketwired.com/press-release/cordial-secures-6m-series-a-from-upfront-ventures-as-national-brands-adapt-their-2198731.htm   Cordial Secures $6M Series A from Upfront Ventures as National Brands Adapt Their Messaging and Digital Experiences to the Connected Consumer 60 Percent of SaaS-Based Messaging Platform’s Retail Client Wins Come from Aging Marketing Cloud Providers; Cordial Expects … Read More

Future

Looking forward to what’s next in email marketing

Original post :   DMA Email Experience Council blog post Author:  David Baker, Email Thought Leader of the Year 2016-2017 https://emailexperience.org/2017/01/looking-forward-to-whats-next-in-email-marketing/ Projecting the future is one of the easiest things to do, yet the hardest to get right. The email … Read More

Shetail

eTail- She-Tail

http://www.mediapost.com/publications/article/285468/e-tail-she-tail.html Author: David Baker No, this isn’t a mermaid story. This is an $18 trillion global spending story. 70%-80% of consumer purchasing is controlled by women. There is a reason why many retailers have shifted their language from share of … Read More

RGA Connected Commerce Team Pic

RGA Connected Commerce Last Day

Was a lot of fun to work with all these companies. What was so unique about this program was there were 10 companies, that were so different in how we looked at the market, how we thought about products and … Read More

Individualization

Individualization

This is the unedited version that was published on Monday 10/24 on MediaPost- Email Insider Link to original article: http://www.mediapost.com/publications/article/287505/personalization-vs-individualization.html There is no doubting the effects of personalizing email. Content should be relevant to the audience and as timely as … Read More

hotzone

Cordial in the HotZONE.

15 Adtech and Martech Startups Selected to Face-Off at &THEN, DMA’s Annual Event FOR IMMEDIATE RELEASE Contact: Mike Uehlein – muehlein@the-dma.org Semi-Finalists Announced for DMA’s HOT ZONE Startup Competition in Los Angeles, Oct. 16-18 October 3, 2016 – Connecting today’s … Read More