Nothing is out of our depth.
Nothing is out of your reach.

Our platform learns, understands, and even adapts messaging based on your customers’ actions in the moment. It’s the power of machine learning combined with dynamic capabilities designed to stay ahead of the market as it evolves. It’s the future of messaging, and it’s ready for you, right now.

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Why Cordial?


Event Data: Capture Customer Behavior In the Moment

Your customers are unique and so are their individual interactions with your brand.

  • Collect and store billions of customer behaviors across channels and devices.
  • Connect with your customers in real-time with content that responds to every click, search, swipe, browse, share, purchase, call.

Real-Time AudiencesDiscovery & Segmentation


Discover and develop audience profiles and segment based on historic and real-time customer behavior. Stop struggling to integrate 3rd party apps. Don’t wait for IT to run a query on your database.

  • Build multi-channel audience profiles for ad hoc & automated email and mobile campaigns.
  • Process hundreds of millions of customer attributes and events on the fly: device, geo, loyalty, browsed content, purchases, and more.

Personalized Message Automation

All-in-one solution or run it in parallel with your existing ESP.   

  • Advance from basic personalization to behavioral-based products & content.
  • Engage your most valued customers with personalized loyalty rewards, relevant cross-sells, and more.
  • Message based on customer interactions with your brand: custom events, cart, browse, search, wish-list, back in stock, transactional messages.

Learn how it works


Testing & Optimization
Fueled by Machine Learning

Go beyond A/B testing with an unlimited number of variants including copy, creative, call to action, subject line, and more.

  • Cordial Experiments™ learns from customer responses to all the variables you’re testing and applies machine learning to rapidly adapt and improve response.
  • Ideate, test and refine with a real-time dashboard showing performance improvements across millions of permutations of your message.

Learn more

Actionable Insights with Event Analytics

Compare and correlate subscriber behavior with customizable dashboards to visualize events over time and layer in audiences and personas.

  • Identify profitable customer segments by merging multi-channel event behavior with actionable business intelligence.
  • View detailed customer trends, compare cohorts and audience growth over time, conversion funnels, and eligible audiences using custom dashboards.

Want a personal demo? We'd love to give you a tour.
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“We chose Cordial for their technology and team. Their vision for behavioral marketing perfectly aligns with things we want to do in the near future -- and some things, like their unique approach to content and data management, helped us launch a very large project quickly.”
- John Ken // Edmunds
“We were able to onboard most programs in half a day and had perfect deliverability out of the gate...Cordial gave us a level of flexibility with content, rules, automations and testing that we couldn’t attempt with the bigger ESPs.”
- Mike Beckham // Tumbledeal
“After a long due-diligence process with leading email marketing platforms, we found Cordial’s nimble, modern approach to email marketing — built with automation, machine learning, and cross-channel flexibility — to be the best fit for our business,”
JibJab Alessandra Souers// JibJab
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